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Facebook vice president of global public policy Joel Kaplan and Facebook CEO Mark Zuckerberg leave the Elysee Presidential Palace after a meeting with French President Emmanuel Macron on May 23, 2018 in Paris, France.
Facebook’s most prominent conservative executive and global policy head Joel Kaplan reportedly pushed for the feature to be squashed, according to the Journal.
Facebook has long faced criticism of having a liberal slant, which has ramped up as the company’s top executives have had to face lawmakers to testify over its use of user data. Kaplan, in particular, has emerged as a controversial figure as the company has entered the limelight, most notably after attending Justice Brett Kavanaugh’s hearing over alleged sexual misconduct. The Journal report found that Kaplan, a former aide to President George W. Bush, had key input on the types of information that would be exposed to Facebook’s users.
Kaplan reportedly raised concerns over an internal analysis by Facebook about how its users were exposed to a range of information. The report found that Facebook’s right-leaning users were less likely to be exposed to different viewpoints and therefore more polarized, according to the Journal. Facebook’s so-called Common Ground initiative, which proposed in part to boost articles in the News Feed that were highly liked and commented by a range of users across the political spectrum, was meant to bring a greater range of perspective to users. Kaplan argued that the initiative would quiet conservative voices to a disproportionate degree, the Journal reported.
Facebook did not immediately respond to a request for comment.
Facebook has tried other ideas to stop the spread of misinformation on its site and help users distinguish quality information from that which is less well-sourced. It has added a number of third-party fact-checkers to help it rank information in the News Feed and give context to the source of various articles. The program has faced criticism of its own, including that it can only review a limited amount of information based on the capacity of its fact-checkers.