yboo Set to Save Consumers from Poor Quality Mobile Deals

In a ground breaking move, Yorkshire-based tech firm, yboo, has announced a new signal strength feature update to its money-saving app as it seeks to transform the way consumers shop for the best mobile phone deals.

With no need to register, estimate usage or work out which network gives you the best coverage, yboo is making choosing the right mobile deal easy for millions of consumers in the UK. The money-saving app is giving both consumers and mobile networks the single version of truth about the best deal, which might not necessarily be the cheapest.

While operator coverage maps might indicate covering a particular geographic area, they do not measure signal strength and quality of service at a device (smartphone) level. yboo’s technology can report on a comprehensive range of information, such as a users’ physical location and signal strength change.

Once a user installs the yboo app onto their mobile, with no need for registration, it collects anonymous data about the signal strength quality in areas the user visits, including in-building coverage, which is then aggregated against other users with the app then making unique recommendations based on these results.

The app update will also support the yboo #insightsfromoutside Portal release that provides mobile operators with the ability to understand network blackspots, target yboo consumers with unique offers and create products that increase connections and ultimately compete more effectively with other providers.

Commenting on the latest developments, founder and CEO of yboo, Martyn Gould said: “We’re obsessed with delivering real value at yboo, and understanding service quality and signal strength means that the right deal for you might not be the cheapest. We’re working with mobile operators to make things better but until every network provides every user with service level agreements and service credits, things are unlikely to improve without our help

The app update comes as yboo launches a CSR initiative which sees it looking to provide the gift of connectivity in partnership with schools across the UK. 10% of yboo’s earnings from all switches will go towards the fund which sees yboo gifting laptop and MiFi devices to schools for them to distribute to families in need to enhance digital literacy and open up a world of opportunities.

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