Chinese e-commerce giant Alibaba may have recorded its slowest ever annual growth rate for its Singles Day shopping extravaganza this year, but a large online retailer in Southeast Asia that is majority-owned by Alibaba said it witnessed accelerating growth during the event.
Southeast Asia is at the “beginning of the journey” and still witnessing “accelerating growth,” said Alexis Lanternier, CEO of Lazada Singapore told CNBC on Monday. “We are in the exciting space of accelerating growth.”
Lazada — a Singapore-based online shopping website with operations across Southeast Asia — hosted its own Singles Day event. When the event kicked off at midnight, Lazada saw three times more shopper traffic this year, compared to last year. Gross merchandise value also spiked seven times at midnight versus a year ago.
Lanternier said he was upbeat about sales in the region, home to a population of 560 billion people and which has a rising mobile phone penetration.