Speaking during this year’s Cannes Lions advertising and communications festival, Hegarty recalled how within two weeks into his time at Benton & Bowles, the creative director approached him and told him about a new writer to collaborate with: Charles Saatchi.
Charles Saatchi and his brother Maurice are the co-founders of Saatchi & Saatchi, a global creative communications firm that has more than 110 offices in 67 countries. Saatchi & Saatchi is now part of the Publicis Groupe, one of the world’s largest communications group.
“So Charlie and I started working together. But that’s the point: my first big — in a way — break was working with Charlie. We had a fantastic team together and we did some great stuff,” Hegarty recalled, explaining how it was a name that “everybody knows.”
Reminiscing about his business partnership with Saatchi, Hegarty said that they made a great team, and learned a lot from one another. In fact, in 1970 Saatchi went onto create the start-up advertising agency with his brother Maurice in London, and Hegarty was invited to join them in the venture — so Hegarty became a founding partner of the now global company.
However, as history shows, Hegarty didn’t spend the rest of his career at Saatchi & Saatchi. In 1973, the advertising executive went onto help set up another advertising group, TBWA, in London — taking on the role of creative director.
“I loved working with Charlie, I thought he was fantastic, but in the end it was always going to be his gig and quite rightly, he founded it, why shouldn’t it be? And so I thought I want to make my own mark, I want to do things my way because I have a slightly different point of view,” said Hegarty.